An Amazing Book

 Last week I spent two three-hour flights reading Careless People by Sarah Wynn-Williams, an account of her six years working at Facebook, aka Meta, from 2011 to 2017.  Combined with the whole Trump phenomenon and with Walter Isaacson's biography of Elon Musk, which I have already reviewed here, it taught me an enormous amount about big tech, our corporate climate, our new ruling class, and the state of our world.  Born in New Zealand around 1980, Ms. Wynn-Williams worked in the New Zealand diplomatic corps and for an international nonprofit before joining Facebook to help it develop relationships with governments around the world.  She also happens to be a terrific writer, who begins the book with two rather striking anecdotes: a disastrous encounter between her boss Mark Zuckerberg and several heads of state in Panama, and the shark attack she suffered as a child that nearly killed her because of an undetected perforated colon.  She joined Facebook, she explains, believing idealistically that its ability to reach billions of people around the world could do a great deal of good.  By the time she was fired in 2017 she had discovered that Zuckerberg and his senior team care only about money and power, and that they will cooperate with any government to increase their share.  Meanwhile, she endured appalling treatment from many of her bosses, including sexual harassment which led to her discharge after she reported it.

I am not going to summarize the book from start to finish.  It is very detailed, makes many interesting detours into Wynn-Williams's personal life, and, unfortunately, lacks an index, which would make a reviewer's job a good deal easier.  It occurs to me that publishers are probably dispensing with indices because those who read electronically don't need them.  Instead I am going to discuss the main things that I learned from the book about one the institutions that is transforming social, emotional, economic and political life all over the world.

Let me begin at the top, with Zuckerberg himself.  I define a dysfunctional family as a family in which one member is a god whose needs invariably take priority over all the other members.  Meta fits that definition, and Zuckerberg is the god.  He keeps very irregular hours and generally refuses to make any appointments before noon--even, as Wynn-Williams discovered, with heads of state.  Everyone around him focuses on keeping him happy.  He cannot stand to hear any bad news.  Nor is this all. Like most people, I imagine, I got my image of Zuckerberg from Jesse Eisenberg's portrayal of him in Aaron Sorkin's film, The Social Network.  That Zuckerberg was clearly a sociopath, but he was also very smart and had real charisma.  I did not see those qualities in Wynn-Williams's portrayal of  him (and I believe that she never mentioned the movie.)  Like Trump, his self-image seems to be all out of proportion to his actual abilities. He also has enormous difficulty handling the ordinary details of life, and once caused a crisis in a visit to Peru when he came to an airport terminal without his passport.  He blamed his staff for the mistake. Once, on a long plane ride, Zuckerberg asked Wynn-Williams to play two board games with him, and she--knowing her boss--makes him stipulate that she does not have to let him win.  When she does win, repeatedly, he accuses her of cheating. This is how Trump plays golf. 

This leads me to one of the biggest revelations in the book, one which apparently never made its way into the media.  Zuckerberg in 2016 did not think much of Donald Trump, but Facebook, Wynn-Williams argues convincingly, played a critical, active role in getting him into the White House.  Facebook employees, she says, worked directly with Trump campaign officials to explain how they could use Facebook to identify and reach potential voters in the same way that advertisers use it to reach potential buyers.  The company itself devoted enormous resources to use the election to increase its reach and influence.  The whole Russiagate affair, one could argue, simply distracted us from a much more important election story.  

That, however, is not all.  After the election, when senior Facebook leadership realized how much they had helped Trump, one of Wynn-Williams's bosses, Elliot Schrage, wanted the company to issue what amounted to an apology.  In a subsequent Asia-Pacific Economic Cooperation summit (the occasion of the aforementioned trip to Peru), Wynn-Williams noticed that various important heads of government were treating Zuckerberg much more respectfully--because they now understood how  much Facebook could do to influence their own electoral fates.  And  Zuckerberg, Wynn-Williams explains, was inspired by Trump's victory to believe that he could reach the White House himself.  He immediately began scheduling appearances in key primary states during 2017, and told her that his annual personal challenge for 2017 would be to visit as many states as possible during the year. He simultaneously began talking about transforming the media landscape by wiping out established media institutions.  He made stops around the country during 2017, but by the end of that year Wynn-Williams was gone from Facebook and can't tell us what happened to his political ambitions during the next three years.  I suspect they will revive in 2028.

Facebook from its beginning obsessed about increasing its clientele--which I have to admit includes myself.  The clientele allowed it to secure advertising revenue, which it has increased by giving advertisers what they want.  This, we learn, includes letting them know when teenage female users are showing anxiety about their appearance, for instance by deleting a selfie.  Having made every user emotionally involved with the whole world's reaction to them, Meta not only feeds their addiction to attention, but helps corporations profit from it.  And that is why, as Wynne-Williams tells us, top Meta executives brag about keeping their own children away from Meta.  Like the oil companies reinforcing their coastal buildings against flooding, they know what they are doing. And at the same time, Meta has tried to get China to open up its social media market by supplying the government with tools to track dissent among its people--a real marriage made in hell.

Meanwhile, Wynn-Williams's personal story answered some long-standing questions of mine about corporate America, and especially about the roles of women in high positions.

I have been struck in recent years by the spread of a certain type of corporate female in popular entertainment such as Yellowstone:  women determined to show that they can be just as ruthless and abusive as any man.  I am not referring to Beth Dutton on that show--she was sui generis--but to several other women representing corporate interests.  These and other such portrayals struck me not only as over the top, but as echoes of older, mysogynistic stereotypes of ball-busting women in the workplace.  To judge from Careless People, however, such female managers do indeed exist, and exhibit A is Zuckerberg's long-time second-in-command, Sheryl Sandberg.  Her ego is so sensitive that when then-Chancellor Angela Merkel declines to meet with her, another female subordinate tells Wynne-Williams not to tell Sandberg about it--and when Sandberg does find out, she throw a long-running tantrum.  After Wynne-Williams's first child is born and begins making demands on her time, Sandberg virtually orders her to order a Filipina nanny.  And on trips on the company jet, Sandberg invites subordinates--both female and male--to take naps with her.  Wynne-Williams, who refused, never says in so many words that these invitations are sexual, but she doesn't say that they aren't, either.  Thinking about all this, I am inclined to think that it's not surprising that women in power can be as abusive as men.  Such abuse, I think, reflects insecurity, and women in my experience suffer from at least as much job performance anxiety as men do.

And meanwhile, Wynne-Williams' own life during these tumultuous five years is a case study in what some feminists have called "having it all."  She has a husband, an attorney, who agrees to tailor his life to hers when her bosses insist that she move to the Bay Area, and gives birth to two children during her Facebook years.  Her determination to breast feed after the first birth despite a heavy work traveling schedule leads to many painful complications which she details at length, and she seems to accept the idea that she is entitled to no special consideration while raising an infant.  Then the birth of her second child nearly kills her when she begins hemorrhaging uncontrollably and goes into a coma for weeks--only to return to work before she is fully recovered.  And meanwhile, she endures inappropriate sexual remarks from her boss, Joel David Kaplan, a lawyer, one-time Supreme Court clerk, veteran of the Brooks Brothers riot that stopped the Miami recount in 1992, and official in the Bush II administration.  A Harvard graduate Sandberg (though not Zuckerberg, who dropped out), he seems surprised one day when Wynne-Williams has to tell him that Taiwan is an island.  Eventually she complains officially about her treatment, and that leads to her dismissal.   According to Wynne-Williams, she had been trying to arrange her departure for some time because of unhappiness with the way things were going, but a mixture of financial and emotional pressure, it seems to me, kept her in place until she took the action that provoked her dismissal. I will live it to every individual reader to draw whatever lessons they can from this part of the story, which is hardly a unique one.

It seems that Wynne-Williams still had some obligations to Meta after her dismissal, and the company forced her accept arbitration over whether she had defamed them.  The arbitrator banned her from promoting the book--which nonetheless reached the top of the New York Times best-seller list early this year.  It is no longer there.  On April 9 last, Wynne-Williams testified before the Senate Judiciary Subcommittee on Crime and Terrorism, whose members included chairman Josh Hawley of Missouri, Chuck Grassley of Iowa, Marcia Blackburn of Tennessee, Dick Durbin of Illinois, Amy Klobuchar of Minnesota, and Richard Blumenthal of Connecticut.  Hawley and Blackburn are fervent Magaites and Blumenthal and Klobuchar are liberal Democrats, but every member shared Wynne-Williams' anger over Facebook's relationship with the Chinese government, about Zuckerberg's denial before congressional committees of much of what she had said, and about the exploitation of teenage angst practiced by Meta and advertisers.  It turned out, indeed, that a bill to stop that last practice had overwhelmingly passed the Senate last year, only to fail in the House after intensive lobbying by Meta.  I have not watched the video of the hearing but it is available online.

I am most struck, as I conclude this lengthy post, by the increasing dominance of a particular personality type in American life.  Gordon Gecko in Wall Street exemplified that type forty years ago, and the actor Michael Douglas was shocked at the hundreds of strangers who said they had been inspired by his performance.  Donald Trump, Elon Musk, and Mark Zuckerberg all combine the same mixture of overdeveloped ego, abusive behavior, and extraordinary entitlement, and it has worked for them all.  That could not happen if that archetype didn't somehow appeal to large segments of the US public--including some of our best-educated young people.  Wynne-Williams represents a completely different type, and I thank her and wish her and her family well in years to come for having done so much more my education.

And meanwhile, Zuckerberg, Jeff Bezos, Musk, and others like  them are having more impact on American life--and life all over the world--than Donald Trump ever will.  Our elite educational system now funnels more than half of our most driven young people either to Wall Street or into enterprises like theirs.  They continue to transform how we shop, how we interact, and how we amuse ourselves simply because they can.  AI is now transforming how people work intellectually, and AI and robots will have a tremendous effect on workplaces, with consequences that we cannot foresee.  One of my sons recently rewatched Back to the Future, and was struck by how little life had changed, actually, between 1955, when most of the action takes place, and 1985, when it was set.  The last forty years have been far more transformative, and we have no idea where their changes will lead us in the next 20-30 years.